Overview of unauthorized streaming challenges
Livestreaming and online broadcasting have become a “goldmine” for businesses in media, entertainment, and e-commerce. According to Demandsage, the global livestreaming market is valued at USD 99.82 billion, with an impressive annual growth rate of 23% from 2024 to 2030. However, alongside these opportunities come significant threats from unauthorized content distribution. ElectroIQ reports that digital piracy causes annual losses of USD 75 billion, projected to rise to USD 125 billion by 2028 without effective solutions. In Vietnam, the situation is particularly alarming, ranking third in Southeast Asia and ninth globally for copyright violations, with 80% of infringements occurring on digital platforms, resulting in approximately USD 350 million in losses in 2022.
In this context, monitoring video copyright has become critical to safeguarding digital assets in the era of digitization. Leading the charge, VNETWORK introduces Watermark Streaming - a solution that enables real-time violation detection, offering proactive and comprehensive content protection.
What is watermark streaming?
Watermark Streaming is a technology that embeds a hidden identifier (watermark ID) into each streamed video version, directly linked to the viewer or accessing device. This allows precise tracking of unauthorized content sharing, identifying the user responsible for the distribution.
Key features of Watermark Streaming include:
- Unobtrusive User Experience: The watermark is embedded discreetly within the video stream, ensuring no impact on content quality.
- Unique Watermark per Stream: Each viewing session receives a distinct watermarked version, enabling clear identification of leak sources.
- Accurate User Tracking: Businesses can proactively detect and address unauthorized sharing with precision.
Key features of VNETWORK’s watermark streaming solution
Watermark Streaming is more than just a tool for embedding hidden watermarks—it’s a comprehensive solution for businesses to monitor and detect copyright violations proactively. Below are the core features that set this technology apart:
Copyright infringement monitoring
- Unique watermark ID per stream: Each streaming session is assigned an independent watermark ID linked to the user or device, enabling businesses to monitor content distribution at a granular level for enhanced control and traceability.
- Token CDN with access control information: Watermark Streaming integrates with token CDN, which contains comprehensive access details such as IP address, geolocation, validity period, and corresponding watermark template.
- Automated CDN token validation and A/B variant distribution: Upon user access, the CDN automatically validates the token and delivers a watermarked video version. Through A/B variant distribution (where each stream receives a unique version), businesses can easily identify and cross-reference leaks.
Leak detection & source tracing
- Watermark extraction from shared videos: When unauthorized sharing is detected, businesses can retrieve the leaked content and trace it back to the original stream using the embedded watermark, which uniquely identifies the source.
- Watermarking packer for decoding: Shared videos are processed through the Watermarking Packer tool to extract and decode the watermark ID, pinpointing the user or device responsible for the violation.
- Violation data sent to backend for verification and action: Once decoded, the system sends violation data to the backend for verification, logging, and processing based on the business’s internal policies, enabling early damage control and prevention of recurrence.
Who should use watermark streaming?
- OTT Platforms and Video streaming services: Providers of movies, TV shows, sports, or livestreams need robust solutions to control content during broadcasts. Preventing unauthorized sharing and enabling timely leak tracing helps protect subscription revenue and brand reputation.
- Copyright content owners: Film studios, program producers, or digital content distributors require proactive protection of intellectual property and swift identification of violation sources.
- Broadcasters and Digital media organizations: Entities distributing copyrighted programs or region-specific content need effective stream monitoring tools.
- CDNpProviders and System integrators: Infrastructure partners can integrate watermarking into their content delivery chains, enhancing access authentication via tokens and bolstering copyright protection for clients.
Conclusion
In an era where digital content is a strategic asset, copyright protection is no longer optional. It’s a critical component of sustainable operations and growth. Experience Watermark Streaming today to discover how this technology safeguards your content from unauthorized sharing, ensures control over distribution, and secures ownership for every broadcast session.
For more information or consultation, please contact our hotline at (+84) 28 7306 8789 or email contact@vnetwork.vn for prompt and dedicated support.